Coca-Cola ‘trying to manipulate public’ on sugar-obesity link

Coca-Cola has spent millions of pounds funding research institutes and scientists who cast doubt on the link between sugary drinks and obesity.


The drinks firm is said to have links to more than a dozen British scientists, including government health advisers, who counter claims that its drinks contribute to obesity.

The revelation of Coca-Cola’s scientific funding comes weeks after the government rejected a tax on sugar sweetened drinks, despite support from Chief Medical Officer Dame Sally Davies, the British Medical Association and TV chef Jamie Oliver.

An investigation by The Times published on Friday revealed the full scale of Coca-Cola’s funding of scientists.

According to the investigation, Coca-Cola spent £4.86 million setting up the European Hydration Institute (EHI), a seemingly independent research foundation which has recommended sport and soft drinks of the sort the company sells to the public, including children.

The newspaper claimed that Ron Maughan, chairman of the EHI’s scientific advisory board, is an emeritus professor from a university which received almost £1 million from Coca-Cola while he provided nutritional advice to leading sports bodies.

Maughan has advised UK Athletics and the Football Association and has also been a consultant for Coca-Cola and other drinks companies since the 1990s, according to The Times.

Coca-Cola is said to have provided support, sponsorship or research funding to a variety of British organizations including UKActive, the British Nutrition Foundation, the University of Hull, Homerton University Hospital, the National Obesity Forum, the British Dietetic Association, Obesity Week 2013 and the UK Association for the Study of Obesity.

Through its trade organizations, Coca-Cola representatives have met government officials and ministers more than 100 times between 2011 and 2014, according to The Times. Coca-Cola is also said to host a parliamentary dinner.

Faculty of Public Health board member Simon Capewell accused Coca-Cola of trying to shape public opinion.

Coca-Cola is trying to manipulate not just public opinion but policy and political decisions. Its tactics echo those used by the tobacco and alcohol industries, which have also tried to influence the scientific process by funding apparently independent groups. It’s a conflict of interest that flies in the face of good practice,” he said.

New York-based nutrition researcher Marion Nestle warned scientists should not take money from Coca-Cola.

In my opinion, no scientist should accept funding from Coca-Cola. It’s totally compromising. Period. End of discussion,” said Nestle, a professor of nutrition, food studies and public health.

Coca-Cola of Great Britain said: “We rely on scientific research to make decisions about our products and ingredients and commission independent third parties to carry out this work.”

Professor Maughan recognized “the need for caution” over industry funding but said that much good research would not otherwise have taken place. Loughborough said its research studies were subject to a strict code of conduct.

Growing Portions Cause Obesity!

Retailers could be forced to charge more for bigger servings to counter damage being done, say Cambridge University experts





Larger sizes are threatening people’s health by encouraging them to overeat, according to experts from Cambridge University, including the government’s chief advisor on obesity.

In a warning about the dangers of overserving, the authors calculated that ridding bigger portions from our diet would make consumers reduce their energy intake from food by 16%, and thereby help fight against obesity.

The damage caused by overserving is so great that the government may have to limit how big servings can be or force retailers to charge much more for them in an attempt to reduce consumption, the authors said. 

Ian Shemilt, who led the research, said: “At the moment it is all too easy – and often better value for money – for us to eat and drink too much. The evidence is compelling now that actions which reduce the size, availability and appeal of large servings can make a difference to the amounts people eat and drink.”

Shemilt pointed to evidence collated by the British Heart Foundation in 2013 showing that curry ready meals had expanded by 50% in the previous 20 years, as had the number of crisps in a family bag. 

An individual shepherd’s pie ready meal grew by 98%, chicken pies were 40% bigger and a meat lasagne ready meal for one had increased by 39%. 

Food campaigners said the study, published in the Cochrane Database of Systematic Reviews, showed the food industry had to do more to reduce the overconsumption of calories by limiting the size of its products. 

Malcom Clark, the co-ordinator of the Children’s Food Campaign, said: “Bigger plates, bigger packs, bigger portions, bigger us. It’s nudge theory, encouraging us – like so many other prevalent marketing tactics used by the food industry – to consume far more sugar, fat and calories than we ought to, and making it much easier to do so. 

“Initiatives such as limiting chocolate bar single-serve portion size to 250 calories are a start. To counter the huge rise of sharing sizes and snacking bags, especially those aimed at children and family consumption, the government needs to take a hard look in its childhood obesity strategy at how less healthy items are marketed and at what price.”

Downing Street policy officials are drawing up the new strategy, which David Cameron is expected to launch in November. There has been sustained criticismthat the Responsibility Deal approach adopted in 2010, involving voluntary agreements with the food industry, is not countering rising childhood obesity

The authors arrived at their conclusions after examining the results of 61 previous studies, involving 6,711 participants, looking at the influence of the size of portion, packaging and tableware on how much food people eat. They include Prof Susan Jebb, who advises ministers on food and nutrition policy. 

If British consumers could avoid outsized portions, they would cut the amount of energy they get every day from food by 12%-16%, or up to 279 calories, the authors said. If American adults did the same, they could reduce their intake by 22%-29%, or a maximum of 527 calories each daily. 

Prof Brian Ratcliffe, an emeritus professor of nutrition at Robert Gordon University in Aberdeen, said: “This review provides evidence to support what might seem to be a self-evident truth, that serving larger portions leads to greater levels of consumption, and the effect seems to be more pronounced in adults than children.

“Presumably related to a lack of effective self-restraint, people seem to be reluctant to leave or waste food and so consume what they are served or find larger portions more attractive.” 

More restaurants and fast-food premises should follow the lead set by the few that already offer more than one portion size, he added. 

The Food and Drink Federation, which represents manufacturers, said in a statement that “this research once again confirms the complexity of tackling obesity and that multiple solutions are required, from considering the food we eat to the size of spoons we use to serve food.”

It said firms were providing clear nutritional information on the side of their products, including about portion sizes, and offering a range of portion sizes. 

Dr Alison Tedstone, the chief nutritionist at Public Health England, said: “This study clearly demonstrates that reducing portion sizes is a successful way to cut calories. Given that almost two-thirds of adults are overweight or obese, it’s important to keep an eye on portion sizes when cooking, shopping and eating out to avoid overeating and help maintain a healthy weight.”

Why Are We Getting Fatter?

Are we getting fatter simply because we make bad choices?

Are we simply eating too much AND choosing NOT to move enough?

OR

Is the food industry producing addictive foods?

Is our environment overfilled with food?

The media jumps on the popular hype which is being pushed by our government!
We hear it every day – eat less – move more!
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If you’ve ever tried that – and it’s just the same as restricting calories. You lose scale weight for a while, but as soon as you sat normal amounts of food the weight likes back on!
You will gain fat quicker than ever…

So. What do you do? Try again? Just to prove that you are a failure at trying to ‘diet’. Probably you’ll give up.

Strangely, that might be the best thing to do….

A 20 year study where chimpanzees were given a calorie controlled diet actually GAINED 30% weight every decade!
Sound familiar?….
[Proc Biol Sci 278(1712):1626-32.doi:10.1098/RSPB.2010.1890]

So, PLEASE please don’t blame your will power (I don’t believe it exists)

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It’s expected that MOST (60%) adults will be obese by 2030!
[Journal of Preventative Medicine – 32:5. Pp536-570, June 2012

Over the coming decade sits expected that more people will due as a result of Obesity – 120 Million- that’s more than 3 times the number if ALL deaths from ALL wars since 1900.

Our government is about to start yet another scheme to pay Ives people as they lose weight! Offering free gym memberships didn’t work – I believe this will be another massive waste of money.

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Obesity is much more than simply poor food choices or being a couch potato !
Here’s my recipe…..
Start by banning ‘Diet’. ‘Lite’ and ‘Low Fat’ foods.
Eat real food
Avoid anything with added sugar
If you can’t pronounce the ingredients don’t eat it.
3 simple meals everyday
2 snacks – no sugar or salt
Eat protein at every meal – and snack
Drink more water
Eat fruit daily
Eat more veggies than fruit
If you don’t want to eat it DONT but it
Eat processed, convenience foods less
Go for long, slow relaxed walks every week – or more.
Learn to relax
Switch Off your tech 1 hour before you go to bed
Get better quality sleep

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You see it’s more about lifestyle and attitude than calories in and calories out!
Be happy, don’t stress and your body will heal itself if you give it half a chance and the right stuff!

Eat Clean. Train Smart. Feel Better!

Jax

Step 1- Cheat Food List

Step 1: Write down all your favourite foods.

Make sure to keep this list close to your kitchen, so you’ll have it when you’re craving cheat foods, but you’re not sure what to eat. You’ll be able to use this list to tempt you.

I find it hard to cheat well – especially as time goes on, I forget the foods I once craved for. A bonus when you go shopping, less losing your way into the centre aisles of the food market.

But, if you want to keep your fat busting hormones on side you can’t restrict calories everyday. To avoid starvation mode you need to have a planned re-feed or cheat day. To begin it might be a meal where you have a little alcohol, a pudding and the Meal itself might be less than ideal – health wise.
But remember the whole point isn’t to eat carefully or to count calories – it’s to help your body relax, to persuade your fat controlling hormones that food is available and so release stored fat as energy on the days following your cheat day.

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These might be some of your favourite cheat foods – make a FULL and REAL list put on the inside of your food journal, so you can take inspiration when you make your cheat day shopping list!

Eat Clean. Live Well. Feel Great!

Jax

Food FACTS Keep Changing! FATS? WINE?

Last week science helped us clearly establish that wine may or may not be good for you.
‘Here we go again’ I hear you say!

Now, what about fat?

The Big Fat Surprise’ author Nina Teicholz
In the latest is-it-or-isn’t-it nutrition debate, author and cheese advocate Nina Teicholz says fat has been misunderstood and unfairly vilified. Her new book, The Big Fat Surprise, argues that more fat—including the saturated kind found in meat, dairy, and eggs—leads to better health and weight
We all want to know how she decided it was all right to give such seemingly indulgent advice. What follows is an edited, condensed version of the conversation.

So now you would have us get our fill of fat?

You can have a good 50, 60 percent of your calories as fat, and that’s fine.
It won’t damage your heart. Don’t be afraid of those foods. They’re tasty and uniquely satisfying, and we’ve been terrified of eating them. This French woman I ran into said, “I love cheese, but I feel like I’ll be condemning my children to being orphans.” And I said, “Eat the cheese! It won’t cause your early death, and it’s delicious.”

Saturated fat does not cause heart disease, and a high-fat diet over the last decade has been rigorously tested in numerous clinical trials, and it shows that a high-fat, low-carbohydrate diet is healthier than a low-fat diet looking at markers for heart disease, obesity, and diabetes.

What do you eat?

I start my day with bacon, or egg, or sausage, or meatballs.

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Meatballs?

‘Farmer Boy ‘ author Laura Ingalls

If you read Laura Ingalls Wilder’s Farmer Boy they eat meatballs for breakfast, too—I was so amused by that. For lunch I graze because I never really sit down for lunch. I’ll have handfuls of nuts, cheese, tuna fish salad. In the evening, we have some kind of stew or roasted chicken or fish.

But is a data point of one. Science is about looking at large groups of people—data points are anecdotes and they’re interesting, but they don’t establish truth. So you don’t have to eat chicken and fish for the rest of your life.
(1By the way, not all chickens are sources of unsaturated fat due to intensive production methods – but that’s another story!)

And you’re health is fine? Your weight?

The last time I got my cholesterol tested, it looked great; it looked better than when I was in my thirties, and I’m in my forties now. I’m not super thin because I’ve been sitting at my computer for so many months now, but my weight is normal.

Then why do all of us think fat is unhealthy?

The idea that saturated fat causes heart disease goes back to a theory rooted in the 1950s that was proposed by one scientist and became enshrined, first in the American Heart Association in 1961 and became basically over the years a fact. But it had never been tested. Evidence against it—when it was finally shown—[the claim] was really poor and inconclusive and has since fallen apart.

No offense, but why should we trust you?

I have been digging into this research for 10 years. I looked through all of the original research. I did not rely on any summary or review documents. We’re in the third generation of scientists universally believing that fat and saturated fat cause heart disease. That’s accepted, and no one goes back to read what it’s based on. I don’t accept—and have not accepted—any industry money in my research. Almost everyone in nutrition researchers [gets] funding from industry because the government just doesn’t fund that much nutrition research. It doesn’t automatically bias their results, but I came without any preconceptions in this field. I am an outsider who brings a rigorous, science-journalist perspective.

My Comments
I eat 2 or 3 chicken or goose eggs, bacon and spinach, sometimes sausages for breakfast most days of the week. And, have done for the last three or four years. I’m well into my 50’s and my recent cholesterol test brought back shocking results! A very high 7.2 value – I panicked! With a naughty giggle my health care provider then explained that my good cholesterol was very high and the bad stuff was NO problem, PHEW!!

I don’t have any worries recommending a high or higher real fat diet to my Heart Patients.

‘What’s a REAL fat diet?’
Foods that have naturally occurring fats like meat, eggs, fish, nuts and seeds
Yes, saturated and unsaturated fats!
Saturated fats are digested, dealt with easily by your body. We have survived as a species by eating them. The difference these days us that we mess with our food by processing it, adding things to it, feeding poor quality food to our chickens, pigs, sheep and cattle.
If you choose Free Range and Wild caught food you won’t go far wrong.
In the UK, we are lucky, there are many food suppliers that don’t follow the intense production methods that reduce the nutrient value of our basic food stuffs.
We can still buy local fruit and veggies, that aren’t sprayed with tons of chemicals, and we don’t have to buy Organic everything to guarantee that.

If you really want to reduce your chances of Heart Disease, Diabetes and Obesity you must add in real food – high fat – including Real cheese ( NOT Processed)
BUT eliminate as many grain based foods as possible – that beans breakfast cereals! Because the best way to elevate your cholesterol, inflammation, joint pain and lots more nasty conditions is to eat foods containing Omega 6’s and fake processed sugars.

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Think about where you get your calories (energy) from, do you eat a rainbow of foods? ( M & M’s don’t count) if you do and you drink enough fluid, you will have a healthy gut, and have no need for Bran based cereals.

Give it a try, you will feel full. You’re energy levels will balance out over the day, cravings will disappear and so you won’t want high sugar snacks at coffee time or on your commute home.

Eat Clean, Feel Great!

Reclaim Your Health #2 Drink Your Greens

Reclaim Your Health #2 Drink Your Greens

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Greens powders in water, diluted fruit juice or added to foods everyday
Compensate for diets short on fruit & veg
Easily absorbed vitamins, minerals and amino acids
High Anti-Oxidents boost & supports fat loss
Prevents cancers, obesity, heart disease.

Less Than 30 mins activity in 28 days!

Less Than 30 mins activity in 28 days!

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I truly believe we can do better.
Community fitness classes and cheap gyms haven’t made the impact hoped for.

A few days ago I saw a report about special Aqua sessions for those with very high BMI.

This morning I received the report below, and want to DO something about the situation. I’ve been teaching fitness since 1983, seniors since 1995 and Fatloss since 2009.
Last year I qualified as a Metabolic coach so know I could make a difference, if I can get them involved.

I’m looking for studio space and more important Pools to use and promote. If you can help please get in touch!

ukactive release ‘Turning the tide of inactivity report’
Today, ukactive have released the “Turning the tide of inactivity” report which has used local authority figures to calculate the number of people that are officially classed as “inactive” because they did not carry out half an hour of exercise in a 28 day period.

Problems resulting from a sedentary lifestyle are blamed for 17 per cent of premature deaths and cost the economy more than £8bn a year.

In the report, ukactive said: “Over the past 50 years, physical activity levels have declined by 20 per cent in the UK, with projections indicating a further 15 per cent drop by 2030.

“If this trend continues, by 2030 the average British person will use only 25 per cent more energy than they would have done had they just spent the day in bed.”

In the report Lord Sebastian Coe said: “Supporting people that do little or no daily activity to become a bit more active is where the biggest public health gains can be made.”

James Samuel, Event Director of Leisure Industry Week (LIW) said: “LIW are fully committed to helping ukactive in their mission to turn the tide of inactivity and get the country fit and healthy. We urge our LIW community to also continue to push the message to their own customers and databases so as an industry we can help make a difference.”

This report is a must read as it contains insight at a national and local level. Use this link to view the full report. http://www.liw.co.uk/inactivityreport/

Please pass this on to anyone you think might help, either by spreading the word, providing space a pool or funding for this community project.

Jax Allen Fitness.